Ask yourself this question and come up with a sincere answer.
Do you have any strategy in mind?
You need to have a strategy, or your own unique way of going about that, despite your occasional failures.
The deal is, you must try to do what brings happiness and be ready to make amends if your spouse misinterprets your actions.
The days are gone when people go into marriage without knowledge of how to make their spouses happy, other than the knowledge of how much sex they would have.
Marriage is much more than that. Think about that.